Who is Francois Ellis?
Meet Francois Ellis, founder of House of Ellis and one of South Africa’s leading financial advisors: recognised through consistent performance, trusted client relationships, and measurable results.
For more than 17 years, Francois has helped individuals, families, and business owners protect their income, grow their wealth, and retire with confidence. His approach combines strategic financial planning with personalised advice designed to create long-term financial security and peace of mind.
Today, House of Ellis serves clients nationally and internationally, with its head office based in Centurion and, as of 2026, an official presence in the Western Cape through a dedicated regional representative.
A Track Record of Excellence
Francois has consistently ranked among the Top 3 Advisors on the AFD Old Mutual South Africa platform for five consecutive years, reflecting excellence in both wealth creation and risk protection.
A defining career milestone came when he was named Top Risk Agent for the AFD Pretoria Region (2023) at the AFD Offshore Convention 2024 in Singapore and Bali.
At Old Mutual’s 2025 Awards Evening, Francois received some of the highest honours in the region, including:
Champion of the Region
#1 Financial Advisor in the Region for Old Mutual
No. 1 Risk Advisor
No. 1 AFD Regional Advisor
He also qualified for the prestigious Offshore Convention experience to Rio and the Amazon, taking place during May and June 2026 – recognition reserved for exceptional performance, dedication, and consistent client service excellence.
Excellence Within Didimata
House of Ellis operates within Old Mutual South Africa’s Agency Franchise Division, Didimata – recognised as Old Mutual’s largest and most awarded franchise group.
During Didimata’s 15-year milestone celebration, Francois was honoured with multiple distinctions, including:
2024 Top Risk Advisor
2024 Millionaires Club Plus
2025 Top Risk Advisor
2025 Wealth Award for facilitating over R50 million in investments
2025 Multi-Millionaires Award – an exclusive category and a first in Didimata’s history
These awards reflect a continued commitment to helping clients make confident financial decisions that create long-term stability and growth.
National Recognition
At the Capital Legacy Society of Success 2025 Annual Awards, Francois achieved:
#1 National Position
Fiduciary Steward of the Year
Induction into the Society of Success
Experience, Strategy, and Integrity
Francois began his financial career trading on the JSE before moving into financial planning with Standard Bank. His trajectory accelerated after joining Old Mutual in 2015, where he built a reputation as a consistent top performer and trusted advisor.
At House of Ellis, financial planning is about more than products and policies. It is about helping clients create certainty in uncertain times — protecting what matters most while building a future they can look forward to.
The business is built on three core principles:
Precision: strategic financial planning tailored to each client
Performance: consistent results backed by experience and expertise
Integrity: principled advice delivered with transparency and care
House of Ellis remains committed to helping clients protect their families, grow their wealth, and retire with confidence.
Meet the House of Ellis Team
While Francois personally handles all financial matters for his clients, he is supported by a fantastic team that helps him achieve even better results. His team consists of leaders in various fields, allowing him to provide a comprehensive financial plan to all his clients.
Practice Coordinator
As Francois' wife and Practice Coordinator, Elske ensures every client enjoys a seamless and personalised experience. She oversees key client services, coordinates practice administration, and manages specialist solutions including Wills & Estates, Home Loans, Medical Aid and GAP Cover.
Her dedication to exceptional service allows Francois to focus on providing expert financial advice while every aspect of the client journey is managed with care and professionalism.
Operations Manager
Jenny has been an integral part of the House of Ellis team for more than seven years. As Operations Manager, she oversees new business, policy servicing, client reviews, and retention, ensuring every financial plan is implemented with care and efficiency.
She is also training under Francois Ellis to become a qualified Financial Planner, further strengthening the expertise within the team.
Public Relations Coordinator
Petro is a valued member of the House of Ellis team, liaising with the schools, educational institutions, and community organisations we support.
She also works with Izelle to coordinate beneficiary review campaigns, helping clients keep their financial plans aligned with those they care about most.
Short-Term Insurance & Estate Manager
For more than three years, Izelle has been an integral part of the House of Ellis team.
Based in Gqeberha, she supports clients across South Africa while overseeing Short-Term Insurance, beneficiary updates, and Last Will & Testament servicing. ensuring their protection strategies remain current and aligned with their financial plans.
Client Services Coordinator
Yasmin is a dedicated member of the House of Ellis team with a passion for learning and continuous development. As Client Services Coordinator, she plays an important role in ensuring our clients receive efficient, timely, and professional service.
She supports the administration of new business, ongoing policy servicing, and client retention initiatives, helping to ensure every client enjoys a seamless experience.
Client Services Coordinator
Monica shares a passion for financial planning and is proudly following in the footsteps of her father, Francois Ellis.
With five years of industry experience, she brings valuable knowledge, professionalism, and a genuine commitment to building lasting client relationships.
As Client Services Coordinator, Monica focuses on strengthening client connections, supporting retention initiatives, and ensuring every client continues to receive the exceptional service that defines the House of Ellis experience.
Based in Mossel Bay, Claire is a valuable colleague of Francois' and is the proud representative for House of Ellis in the Western Cape Region.
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